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HOME | GET A QUOTE | PACKAGE DEALS | PORTFOLIO | CONTACT Your business is ONLY as STRONG as it's weakest link... "Give Me 5 Minutes And I'll Show You How to Easily Solve Your Marketing Problems, Find And Keep A Loyal Customer Base, And Pocket Record-High Profits"Increase Your Sales Without Hassle or Worry
Saturday, 12:35 PM Seattle, WA Starting or expanding your business is a difficult endeavor. I applaud you for having the guts to go for what you want in life, and for succeeding in reaching your goals. Entrepreneurs are a special breed. You’re the one with the unique personal vision. You’re the one who invests your hard-earned money and sweat. You’re the one who risks everything to get what’s important to you. Each time you start again you feel like Columbus sailing off to the New World. You have your vision -- you know there are untold riches there for the taking. Meanwhile, the dullards around you keep insisting the world is flat. But even though you give it everything you’ve got – whether this is your first try or if you’ve already got many previous successes under your belt… …you don’t always get the exact results you want. It’s All About CommunicationIf you want to sell your product or service…you have to find the people who want what you’re selling! Obvious, but…easier said than done. You have to fine-tune your message to your customer’s frequency – otherwise they can’t receive it, because they’re listening to another station. I’ll show you what I mean… For years, in a previous life, I drove a taxicab at night on the mean streets of Seattle. As you can imagine, I had to learn to communicate effectively with a wide range of customers… wealthy businessmen on the way to the airport after closing a deal…little old ladies taking their groceries home…recent immigrants who spoke no English taking their child to the hospital…drunks staggering home from a night at the bar…as well as a host of less-savory characters involved in a variety of activities of, shall we say, questionable legality. In other words, about as wide a range of humanity as you could find anywhere. And I learned to be a good businessman and give all of them what they wanted. Obviously, I used different styles of communication with different types of customers. I had to learn to think on my feet. It’s safe to say that I know how to talk to almost anybody now. That’s exactly what you need when you’re communicating with the people you want to turn into paying customers. You must be able to get inside their heads, to tweak their receivers until they’re on your frequency, You have to say something that grabs their attention in the first few seconds. A marketing campaign catches my eye when it does something out of the ordinary. The ad needs that extra spark, an unusual quirk, an edge that makes it stand out. If it’s the same thing everybody else is doing, it’s boring – just blends into the background like white noise. But even if your sales letter is interesting – there’s a lot that can go wrong (and usually does):
You’ve Got to be Firing on All CylindersIt makes a BIG difference – ALL of the elements have to be there and working well. If your marketing doesn’t convert, you’ve just wasted a whole bunch of your precious time and money for nothing. THEN what? As a successful entrepreneur, you’re obviously a person of many talents – but the mark of a successful executive is the ability to delegate. You simply can’t do everything yourself – unless you’re planning to stay really, really small. It’s like this: You’re dedicated to what you’re selling. You’ve put in a lot of time, money, and sweat into what you’re doing. That’s what you have to do with your own business. But the problem is that sometimes when you’re that close to something, it’s hard to see the forest for the trees. Sometimes it’s better to get professional assistance. There’s too much at stake here. Does Your Marketing Have Nuclear Capability?Getting the right marketing for your specific product or service aimed with laser-like focus at your customers is an art, a science, and a craft. You need to find someone who you’re comfortable with, who actually LISTENS to you (what a concept!), who clearly understands what makes you and your business tick… …someone who understands your greatest concerns and your greatest hopes and dreams for your business. You may think that a flashy, high-priced ad agency is the answer. WRONG! The agencies are more concerned with writing clever and flashy ads that will impress their peers and win ad industry awards. In addition, their style of “image” advertising leaves you no idea of whether your ads are even working, or how much money they’re bringing to you. Stop flushing your money down the toilet of ineffective marketing. You're Like the Conductor of a Small Orchestra - You Run the Show, But You Must Have the Right PlayersIn my days playing standup bass in jazz combos, I discovered that every player has to be listening to all the other players at all times. If any one player is distracted – or feeling under the weather – has problems on his mind… Then none of the players sounds any good! Each player has to be at the top of his game. Then there’s a synergy, where the whole is much greater than the sum of each part. That’s when it seems effortless. Everything goes right. Beautiful music is made. The same principle is true in many areas of life – like running a business. And writing marketing copy. You only have a few seconds to grab their attention with the headline. And then… You want something that forces them to keep reading. You’ve got to hit them where it counts – connect with their deepest hopes, desires, fears… But first, customers must know your site is there. Pay-per-click advertising is a great way to do that, but if you don’t know what you’re doing, you’ll get taken to the cleaners. Google AdWords is a powerful but complex program. It has many twists and turns and little-known subtle strategies for selecting keywords, writing the ads, and adjusting click prices, and optimizing exposure that spell the difference between success and failure for your ad campaign. It can be a powerful tool working in your favor, in the hands of someone experienced. How Personalized One-on-One Marketing
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