"Hey Ken, thanks for the squeeze page: nice work, it looks brilliant! I really like the emails, too, they're absolutely fantastic! Thanks again for a great job well done." -- Kenny Thompson Oboh, co-creator, Day Job Killer and Project Black Mask =================================================================== Your
Business is Only as Strong as Its Weakest Link…
Give
me 5 Minutes and I’ll Show You How to Easily Solve Your Marketing
Problems, Find and Keep a Loyal Customer Base, and Pocket Record-High
Profits
Increase
Your Sales Without Hassle or Worry
Seattle,
WA
Starting
or expanding your business is a difficult endeavor. I applaud you for
having the guts to go for what you want in life, and for succeeding in
reaching your goals.
Entrepreneurs
are a special breed. You’re the one with the unique personal vision.
You’re the one who invests your hard-earned money and sweat. You’re
the one who risks everything to get what’s important to you.
Each
time you start again you feel like Columbus sailing off to the New
World. You have your vision -- you know there are untold riches there
for the taking. Meanwhile, the dullards around you keep insisting the
world is flat.
But
even though you give it everything you’ve got – whether this is
your first try or if you’ve already got many previous successes
under your belt…
…you
don’t always get the exact results you want.
It’s
All About Communication
If
you want to sell your product or service…you have to find the people
who want what you’re selling! Obvious, but…easier said than done.
You have to fine-tune your message to your customer’s frequency –
otherwise they can’t receive it, because they’re listening to
another station.
I’ll
show you what I mean…
For
years, in a previous life, I drove a taxicab at night on the mean
streets of Seattle. As you can imagine, I had to learn to communicate
effectively with a wide range of customers… wealthy businessmen on
the way to the airport after closing a deal…little old ladies taking
their groceries home…recent immigrants who spoke no English taking
their child to the hospital…drunks staggering home from a night at
the bar…as well as a host of less-savory characters involved in a
variety of activities of, shall we say, questionable legality.
In
other words, about as wide a range of humanity as you could find
anywhere.
And
I learned to be a good businessman and give all of them what they
wanted. Obviously, I used different styles of communication with
different types of customers. I had to learn to think on my feet.
It’s safe to say that I know how to talk to almost anybody now.
That’s
exactly what you need when you’re communicating with the people you
want to turn into paying customers. You
must be able to get inside their heads, to tweak their receivers until
they’re on your frequency,
You
have to say something that grabs their attention in the first few
seconds.
A
marketing campaign catches my eye when it does something out of the
ordinary. The ad needs that extra spark, an unusual quirk, an edge
that makes it stand out. If it’s the same thing everybody else is
doing, it’s boring – just blends into the background like white
noise.
But
even if your sales letter is interesting – there’s a lot that can
go wrong (and usually does):
ü Your
site can be seen by a huge crowd, but if they’re not the
people who are on your wavelength – the ones who want what YOU’RE
selling – you’re wasting your time and theirs.
ü ..On
the other hand, your site can be visited by EXACTLY the right
people...but if you’re not saying the right thing -- if you’re
not making them froth at the mouth for
what you’re selling...once again, it’s money down the crapper.
ü There
are MANY subtle elements of how the page is written, and how it is
presented, that are only noticed by the practiced eye, but have a
profound subconscious effect on whether a visitor keeps reading (and
buying). Even
if you have YOUR people coming to you in droves, and you’re really
SPEAKING to their hearts...it can STILL come to nothing if the copy
and design are wrong.
ü Finally...even
if all the other elements are in their proper place, and are doing
their job well...it won’t mean squat if NOT ENOUGH PEOPLE ARE
VISITING YOUR SITE.
You’ve Got to be Firing on All Cylinders
It
makes a BIG difference – ALL of the elements have to be there and
working well. If your marketing doesn’t convert, you’ve
just wasted a whole bunch of your precious time and money for nothing.
THEN
what?
As
a successful entrepreneur, you’re obviously a person of many talents
– but the mark of a successful executive is the ability to delegate. You simply can’t do everything yourself – unless you’re
planning to stay really, really small.
It’s
like this: You’re dedicated to what you’re selling. You’ve put
in a lot of time, money, and sweat into what you’re doing. That’s
what you have to do with your own business.
But
the problem is that sometimes when you’re that close to something,
it’s hard to see the forest for the trees. Sometimes it’s better
to get professional assistance.
There’s
too much at stake here.
Does
Your Marketing Have Nuclear Capability?
Getting
the right marketing for your specific product or service aimed with laser-like focus at your customers is an art, a science, and a craft.
You
need to find someone who you’re comfortable with, who actually
LISTENS to you (what a concept!), who clearly understands what makes
you and your business tick…
…someone
who understands your greatest concerns and your greatest hopes and
dreams for your business.
You
may think that a flashy, high-priced ad agency is the answer. WRONG!
The
agencies are more concerned with writing clever and flashy ads that
will impress their peers and win ad industry awards.
In
addition, their style of “image” advertising leaves you no idea of
whether your ads are
even working,
or how much money they’re bringing to you. Stop flushing your
money down the toilet of ineffective marketing.
You're
Like the Conductor of a Small Orchestra - You Run the Show, But You
Must Have the Right Players
In
my days playing standup bass in jazz combos, I discovered that every
player has to be listening to all the other players at all times.
If
any one player is distracted – or feeling under the weather – has
problems on his mind…
Then
none of the players sounds any good!
Each
player has to be at the top of his game. Then there’s a synergy,
where the whole is much greater than the sum of each part.
That’s
when it seems effortless. Everything goes right. Beautiful music is
made.
The
same principle is true in many areas of life – like running a
business. And writing marketing copy.
You
only have a few seconds to grab their attention with the headline. And
then…
You
want something that forces them to keep reading.
You’ve
got to hit them where it counts – connect with their deepest hopes,
desires, fears…
But
first, customers must know your site is there. Pay-per-click
advertising is a great way to do that, but if you don’t know what
you’re doing, you’ll
get taken to the cleaners.
Google
AdWords is a powerful but complex program. It has many twists and
turns and little-known subtle strategies for selecting keywords,
writing the ads, and adjusting click prices, and optimizing exposure
that spell the difference between success and failure for your ad
campaign.
It
can be a powerful tool working in your favor, in the hands of someone
experienced.
How
Personalized One-on-One Marketing Consulting and Copywriting Works For
You
There
are millions and millions of people out there surfing the Web. You
only need a tiny fraction of those people to visit your site in order
to make your bank account overflow.
But
there are literally billions of websites. How do you compete and
connect with the people who want to buy what you’re selling?
Because
if you go to all that cost and trouble in building a business and an
online presence…and you don’t connect…
When we work together,
I’ll take the time to find out what makes you and your business
tick. In order to work – in order to get customers and convert to
sales -- the copy on your site has to really reflect your passion.
It’s
my job to take your passion and put it into your copy.
Your
customers will become aware of that passion (whether consciously or
unconsciously), and will want to buy.
That’s basically it. I’m not talking about getting all fancy or esoteric – just good solid plain English – but written in such a way that… They’ll have their credit cards out
before they know what’s hit them.
That’s the beauty of direct-response marketing – you’ll be able to tell exactly how effective your marketing is. You will know how many people are visiting your page, how many are buying from you, how much they’re spending, how much the ad is costing you, and how much you’re making. Are
you really serious about making lots of money?
I
work alone – I do not subcontract any of my work. You’ll be
dealing directly with me. I focus exclusively on your marketing
campaign and I write all the copy myself.
My job is to take your product, your service, your vision, your passion,
and translate it into the best overall marketing plan that will get
you the best visibility, the most sales, and the most profit.
Because that’s my passion – words. A measly 26 letters in our alphabet that can be rearranged
into an infinite number of combinations.
I
will bust my butt writing copy for you because I don’t like doing
things half-assed. I’ve spent thousands of dollars and thousands of
hours learning and practicing my craft.
I've
studied the best in the business. I’ve read dozens of books and
browsed hundreds of websites to learn and grow and improve.
And
when I’ve translated your vision properly – and when you see the
huge rise in the money coming in to you – then I know I’ve done my
job properly.
And
that’s what I’m here for – to
make you money.
While
I’m currently nowhere near as expensive as the very top copywriting
pros, my schedule is increasingly crowded and my rates have been
rising accordingly.
If
you’re tired of making money and don’t need any more, then you
don’t need to contact me.
Otherwise, don’t waste any more time -- there are several ways we can get started:
To
Ever-Growing Prosperity,
Kenneth
Strong
Strong
Copy
P.S.
NO-RISK GUARANTEE: It’s rare that I don’t hit the mark on the
first try, but if for any reason you don’t think what I’ve written
is a perfect fit for your product, I will revise or rewrite your copy
up to TWICE in order to get it to your satisfaction (provided you
contact me within 30 days of completion).
P.P.S.
Don’t delay - Every lost minute represents money lost
forever!
The sooner you get started, the sooner you’ll reap the financial
benefits of my skills. And, as I said above, my schedule is
increasingly crowded, and I can’t guarantee you a spot on it if you
don’t take quick action.
Contact
Ken Strong Now for Your FREE Marketing Consultation
|
